Idea Toscana

The olive tree, the cypress, and the vine are the most widespread plants in the Tuscan landscape: together with farmhouses and hills, they contribute to creating a unique man-nature union in the world. Especially the olive tree and the vine, thanks to the richness of their fruits and the millenary work of man, represent the cornerstones of the Tuscan rural economy, thus creating an exceptional balance between what is created by man and what which is natural.

Idea Toscana, heir to the best Italian cosmetic tradition, wanted to pay homage to its territory through this noble and ancient friend of man with an entire line of hygiene and body care products, in order to allow everyone at all countries of the world to benefit daily from a real treasure that nature offers us.